We are going to talk about Ice Creams in this entry .. about the pink and black colour and about your mood. What mood are you in today?
Its Magnum Ice Cream, dear readers. MAGNUM has recently launched MAGNUM Pink and Black ice cream. Held at Aloft Hotel Kuala Lumpur, the new ice creams were launched in a Super chic Pink and Black theme party and misz-ella.blogspot.com was one of the invited guest to witnessed and celebrated the arrival of this exciting ice creams to the market.
When one thinks of pleasure, one cannot help but to think of MAGNUM ice cream. Reputed as the global purveyor of premium chocolate ice cream indulgences, MAGNUM has proven to us that not only is it an ice cream brand of the utmost quality, but also one that excites our emotions with its range of decadent flavours.
Personalities are expressed through our moods on an everyday basis, moving through a pantone chart of emotions and more often than not, colours rightly reflect whatever we are feeling. For instance, Pink represents fun, playful and spontaneity. Black stands for elegance, classiness and sophistication. While dressing up in both colours can be a way to express what we really feel today . Personal moods can now be expressed through the ice cream of your choice. Thanks for MAGNUM's latest offerings, MAGNUM PINK AND MAGNUM BLACK.
An enticing treat that will win the hearts of every Pleasure Seeker, MAGNUM PINK boasts lush, silky Pomegranate flavoured ice cream with delicate swirls of Pomegranate sauce. On the outside the pearlescent layer of world-renowned Pink Belgian chocolate carefully envelopes every inch of the ice cream. More over, the tanginess of Pomegranate and the inviting Pink hue certainly reflects fun, exuberance and playfulness.
MAGNUM BLACK, certainly embodies true sophistication. An intense Black Espresso swirled through smooth vanilla ice cream and covered in a thick layer of premium dark Tanzanian Chocolate, creating a supreme and redefined taste that appeals to both gourmet coffee and chocolate lovers alike.
OK .. lets go back to the launching event ~ As we arrived, we were warmly greeted with personalised sensor tag wristband which we used throughout the event.We tag onto four customised Pink & Black stations and opt for the mood colour of the moment. These moods were then accumulated and showcased on Magnum's magnificent stage, giving live updates on what the Magnum mood of the night was at the moment.
I used the wristband at the Drink Station. OhMyGod .. so personalised! *love*
Leoniel from Chez Leoniel, Emmy Carter from Mongoose Publication, Misz-ella and Harry from Dewan Philharmonic Orchestra ..chilling around before the event started *We were on the party mode you alls* So fun, so happy.
With Elana, Fish and Leoniel at the launched
We spotted Amber Chia at the ballroom entrance *always love to meet her at the event* So there we are .. Pink represent playful and black represented sophisticated. I was really on the playful mode *enjoy gila*
The fun of the night continues as we participated in a fun interactive mood test at the MAGNUM MOODOLOGY kiosk which in result, determines whether they are feeling Pink or Black at that time ~ Misz-ella is feeling PINK!
More mood-related activities in the ballroom such as the striking MAGNUM PINK & BLACK PLEASURE BAR that served drinks and desserts inspired by the two new ice creams.
*photos courtesy of Leoniel's FB*
MAKE MY MAGNUM station was available for those who were interested in personalizing their own MAGNUM PINK & BLACK ice creams with special launch exclusive Pink and Black toppings.
Enjoying our Personalised Ice cream from the MAKE MY MAGNUM station
We love photo booth ! MAGNUM MOMENT at the photo booth with my lovely friends ~ Leoniel, Elana and Kak Faz.
The evening then kicked off with a welcoming speech delivered by Nadia Heng followed by a speech by Mr Rakesh Mohan, Unilever Chairman of Malaysia, Singapore, Myanmar, Cambodia & Laos.
Mr. Rakesh Mohan, Unilever Chairman of Malaysia, Singapore, Myanmar, Cambodia & Laos in his speech said that “The new MAGNUM PINK & BLACK are specially created to reflect the different consumer personalities,” “From its taste to the colour, every aspect of the ice cream is meticulously detailed to meet each facet of different consumer personalities so that all Pleasure Seekers are able to enjoy their favourite ice cream depending on how they feel on any given day.” “Our new campaign captures the essence of luxurious indulgence which consumers associate MAGNUM with, whilst communicating the two new ice creams that are perfect for different moments,” shares Mr Rakesh Mohan.
"We strive to give the best to our consumers by constantly innovating. Pleasure and luxury have no boundaries, and neither does Magnum ice cream. We love our followers and our fans, and we will never stop bringing more pleasures in new and unique ways,” says Mr Rakesh Mohan.
A dynamic video mapping dance performance wowed the guests as they showcased both PINK and BLACK moods via motion, tempo and light effects, leading up to the unveiling of the new MAGNUM PINK & MAGNUM BLACK.
The party continues with the entertainment by the renowned violinist Dennis Lau who took the stage by performing a special medley that reflected the elements and moods of Pink and Black. We were blown away by his amazing performances.
The event concluded with another powerful performance by Ning Baizura, Malaysia’s songstress singing a medley of Pink & Black beats. Ning is always lovely, her performance are always the best!
Music and ice cream aside, we did not leave empty handed as we were also presented with customized door gifts that matched the mood on our sensor tag wristbands.
The party continues with the entertainment by the renowned violinist Dennis Lau who took the stage by performing a special medley that reflected the elements and moods of Pink and Black. We were blown away by his amazing performances.
The event concluded with another powerful performance by Ning Baizura, Malaysia’s songstress singing a medley of Pink & Black beats. Ning is always lovely, her performance are always the best!
Music and ice cream aside, we did not leave empty handed as we were also presented with customized door gifts that matched the mood on our sensor tag wristbands.
With the launch of MAGNUM PINK & MAGNUM BLACK, MAGNUM’s reputation as one of the world’s most premium chocolate and ice cream brand is incomparably sealed, subsequently marking another milestone in its expansive band history. A host of roadshows and in-store promotions are set to take place to introduce the two new variants and to create more engagement with Malaysia’s Pleasure Seekers.
Celebrities seen at the MAGNUM PINK AND BLACK launched Party
MAGNUM Black ~ Espresso. Hurmmmm .. lovely!
MAGNUM Pomegranate *wahhh ... jatuh hati*
MAGNUM PINK AND MAGNUM BLACK are now available in two packages; a single 80ml stick at RM4.50 each and a multipack of three (3) 80ml sticks per flavour at RM13.50 per pack. Both packages are available in all major retailers and supermarket.
Coffee lovers like me, will definitely love MAGNUM BLACK ~ Espresso
But ..
MAGNUM PINK ~ Pomegranate does not disappoint me too. Its delicious and cool.
All in .. all in .. we had a blast witnessing and welcoming the MAGNUM PINK AND MAGNUM BLACK to the market. Congratulations MAGNUM on the launched. It was a fun filled night. We had a great fun!
For more information on MAGNUM PINK AND MAGNUM BLACK and your MAGNUM Mood Colour of the Moment, visit www.MagnumPinkandBlack.com.my.
For live updates, please visit MAGNUM Malaysia official Facebook page at https://www.facebook.com/MagnumMalaysia and Instagram page at https://www.instagram.com/Magnum_My
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