Starbucks celebrate Mid-Autumn festival with mooncake and special merchandise

Hello readers,

The Mid-Autumn Festival has arrived! It is a modern celebration of centuries-old tradition, and an important festival for Chinese families during the autumn full moon.

Falling on the 15th day of the 8th month according to the Chinese lunar calender, the Mid-Autumn Festival is the second grandest festival in China after the Chinese New Year. It takes its name from the fact that it is always celebrated in the middle of the autumn season. Also known as the Moon Festival, as at that time of the year the moon is at its roundest and brightest.

The festival is also an opportunity for Chinese communities across Malaysia to reunite with friends and families and share food offerings, including moon cakes. 

This year, Starbucks is continuing its tradition of offering new and unique gift sets that are sure to inspire families to reconnect during this harvest season.

The new exclusive moon cake gift set from Starbucks features a brand new design, a unique tea-set, two sachets of tea and four moon cake in very distinct flavors. Everyone in the family will be sure to find something that they can enjoy together, including:

         New! Low Sugar White Lotus with Yolk – A healthier moon cake option that is made with traditional baked Cantonese mooncake skin, filled with a generous amount of rich salted egg yolk paste and white lotus paste filling.

·         New! Mixed Nuts –The Mixed Nuts mooncake uses traditional baked Cantonese mooncake skin with a filling of mixed nuts and dried fruit, which gives it a creamy and nutty texture that is full of goodness and crunch with every bite.

·         Returning Favorite! Green Tea Key Lime – This mooncake is made using premium green tea with lotus and key lime to create a juicy center filling. This unique creation is wrapped with an aromatic Matcha pastry – a perfect combination of Japanese flair with a hint of refreshing citrus.

·         Returning favorite! Roselle Blueberry – The much loved Roselle flavored lotus paste is back with its classic blueberry center filling. This creation is wrapped in a luscious red Roselle pastry bursting with fragrance and taste.

Inside the gift set is also a limited-edition teapot and two mugs that are stackable on one another. The tea-set incorporates the festive purple color that is symbolic of Mid-Autumn festival, and its design also features the moon rabbit, which in famous Chinese folklore is said to represent longevity and prosperity. Also included are two sachets of Teavana Emperor’s Cloud & Mist – a gentle smoky, softly sweet green tea that is cultivated at 3,500 feet, shrouded in ethereal clouds and mist.

To make mid-autumn even more exciting, Starbucks has also launched a new merchandise series that is inspired by the fullest and roundest moon of the year. With designs featuring the enchanting night sky, full moon and stars over a harvest wheat field. Incorporation of rabbits into the design round out the collection, signaling good fortune for the upcoming year.

The Starbucks Mooncake Gift Set 2018 and Mid-Autumn Festival Merchandise Collection will be available at all Starbucks stores in Malaysia starting 28 August. 

The Mooncake Gift Set is priced at RM148, but for those looking to purchase the set between 28 August and 11 September will receive an early-bird price of RM128 if they make payment with their Starbucks Card or mobile app.

Customers can additionally complete their gifting experience with a specially crafted mooncake felt bag that they can redeem with the activation or reload of RM150 of the Starbucks Card, at any Starbucks stores nationwide while stocks last.

So, mooncake lovers, lets make your way to the nearest Starbucks, get yourself the mooncake gift set and enjoy it with your family and love one during this festival.