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C88 Premier with Swarovski Gemstones co-branding collaboration

Hello readers ..

Let me tell you this .. I am a fan of Swarovski and when I received an invitation to witness the Official Ingredient Branding Partner signing ceremony between HWL Jewellery Trading Sdn Bhd and Swarovski Gemstone, I was excited. Counting the days and look forward to be part of this meaningful event.

Swarovski is not new to me and among the Malay, some of them even owned a few pieces of tudung with Swarovski finishing and for me I had one piece of crystal Swarovski all the way from UK given by my son, Aiman.

OK let us know more about Swarovski. 

Swarovski, a company whose reputation for innovation, cutting precision, unrivaled quality and service has been at the forefront of the international market was born in year 1895 by Daniel Swarovski, a Bohemian jeweller. 

Pic credit to www.swarovskigroup.com

Swarovski adds sparkle to everyday life with high-quality products and services that exceed customers’ desires. As at todate, Swarovski applies 120 years of technical expertise and creative vitality to a vast and colourful world of inspiring products – from jewellery, watches, eyewear to consumer electronics.
In 1965, Swarovski Gemstones was formed employing only the finest raw materials and the strictest manufacturing standard to conceive genuine gemstones and created stones. They cut and polish exclusively on their own company premises, guaranteeing outstanding results in shape, colour and brilliance, meeting the topmost social and environmental standards.

Swarovski’s ultimate aim is to see their product truly shine. Swarovski exclusive package comes with a collection of distinctive labels, offering you the full marketing potential of the Swarovski brand for all of your communication activities : Made with Swarovski Zirconia and Made with Swarovski Gemstones serve both as a symbol of authenticity and a promise of exceptional quality.

On the other side, HWL Jewellery Trading Sdn Bhd, founded in year 1985, a company sourcing of raw materials, designing, manufacturing and wholesaling of gold and silver jewelleries to over 600 jewellery retail shops across Malaysia.

Carrying a brand name C88 Premier, HWL Jewellery owned a jewellery processing plant in Georgetown, Pulau Pinang and are very strict in quality control. They produced a diamond-standard quality stone setting craftsmanship which are commonly found in premium jewelleries, especially diamond jewelleries because of the complexity and the long hours of works involved.

Each and every piece of products are carefully crafted and will feature smooth and polished surface as compared to standard quality techniques which will leave scars and marks which leads to rough and dull surface.

The gaps between each and every stones are identical and the placement of the prongs features parallel and symmetry dimensions.

HWL Jewellery invests on machineries and new technology to ensure continuous improvements and innovations in their product.

In year 2017, HWL Jewellery achieved another milestone by signing a co-branding collaboration with Swarovski Gemstones through C88 Premier.

The collaboration of both parties ~ The combination of the breath-taking outstanding gemstones from Swarovski and HWL Jelwellery Trading Sdn Bhd which produce outstanding craftsmanship is a recipe for perfection. This truly living up to C88 Premier's tagline : Eternal Sparkles.

Mr. Low Soon Tian, Director of HWL Jewellery Trading Sdn Bhd and Mr. Kurt  Zbinden, Vice President Operations, SE Asia of Swarovski during the signing ceremony

This collaboration signals nothing less than pure confidence that an international company such as Swarovski has in the products on HWL Jewellery Trading Sdn Bhd. Through this collaboration products on even higher quality will be made available to the Malaysian market. 

Congratulations HWL Jewellery Trading Sdn Bhd and Swarovski Gemstones for the collaboration

Thank you HWL Jewellery Trading Sdn Bhd for having me. I had a good time witnessing the meaningful signing ceremony and I want to say that fell in love by the magnificence of C88 Jewelleries showcased during the event. It is seriously gorgeous and beautiful.

For more info check C88 website at www.c88.my